SpectrminDigital Marketing & GrowthMarketing Use Cases to Monetize Your Audience on WhatsApp Business5 min read·Sep 14, 2022----
SpectrminDigital Marketing & GrowthHow to Monetize Your Messaging Audience With Instagram Direct Message Automation You’ve invested a lot into Instagram as a marketing channel. You’ve got the perfect shots. Eye-catching captions and descriptions. You’ve…9 min read·Sep 14, 2022----
SpectrminDigital Marketing & Growth7 Stats That Show The Future of Marketing Is Mobile & Customer-FirstConsumer behavior and digital marketing changes rapidly. Smartphones are now the most common device for browsing the internet, shopping…5 min read·Jun 28, 2021----
SpectrmWhy Consumers Are Choosing Messaging To Engage With Brands in 2021The average consumer has 3 messaging apps on their phone’s home screen and sends 3 messages per hour. Across generations, messaging apps…4 min read·Jun 16, 2021----
SpectrminDigital Marketing & GrowthHow to Improve Digital Communication With CustomersTimes have changed. Consumers demand simplicity, speed, and convenience when shopping online. They want their questions answered quickly…7 min read·May 12, 2021----
SpectrminDigital Marketing & Growth4 Ways Declared Data Solves Privacy Challenges for Digital MarketersPrivacy laws and recent updates to browsers and operating systems are rapidly reshaping the digital advertising landscape. Consumers…8 min read·May 4, 2021----
SpectrminDigital Marketing & Growth1:1 Marketing Personalization Stats Every Marketer Needs to KnowDigital advertising has become increasingly competitive. Brands are all using similar channels such as social media, search, display…7 min read·Apr 28, 2021----
SpectrminDigital Marketing & Growth2020 Instagram Usage Statistics & TrendsIn the digital era, social media platforms have become arguably the most powerful tool for marketers. With billions of users spread across…7 min read·Apr 1, 2021----
SpectrminDigital Marketing & GrowthWhat Apple’s iOS 14 Privacy Updates Mean For Digital AdvertisersApple’s iOS 14 is already running on 72% of all Apple devices and 81% of its devices released in the last four years. The latest operating…7 min read·Mar 3, 2021----
SpectrminDigital Marketing & GrowthMessenger Bots: The Marketer’s GuideLearn the use cases, entry points, benefits and performance metrics for Messenger marketing chatbots on Facebook and Instagram.9 min read·Jan 19, 2021----