The average consumer has 3 messaging apps on their phone’s home screen and sends 3 messages per hour. Across generations, messaging apps have become the go-to way to get in touch with brands. Purchase products. Browse the internet. Customers expect brands to offer convenient communications in 2021. Otherwise, not being…

Times have changed. Consumers demand simplicity, speed, and convenience when shopping online. They want their questions answered quickly. They expect personalized experiences and tailored product recommendations. In fact, 68% of consumers will choose a business that offers convenient communications. Having great products isn’t enough. Brands who want to compete online…

Privacy laws and recent updates to browsers and operating systems are rapidly reshaping the digital advertising landscape. Consumers respond better to personalized experiences and ads but they are increasingly concerned about tracking and data privacy. …

Digital advertising has become increasingly competitive. Brands are all using similar channels such as social media, search, display, publisher websites, and mobile apps to reach customers where they already are. It’s difficult to stand out from other businesses when trying to grab attention on these channels. Consumers are also more…

In the digital era, social media platforms have become arguably the most powerful tool for marketers. With billions of users spread across the globe, marketers now have easy access to a large audience. In recent years, Instagram has emerged as one of the top marketing tools. It is now ranked…

Apple’s iOS 14 is already running on 72% of all Apple devices and 81% of its devices released in the last four years. The latest operating system update comes with privacy updates that change how Apple’s customer data is collected and used. Unfortunately, this has come with a host of…

Learn the use cases, entry points, benefits and performance metrics for Messenger marketing chatbots on Facebook and Instagram. Messenger is one of the most widely used apps to keep in touch with friends, family, and brands. In fact, there are 1.3 billion active users that businesses can reach through Messenger…

Whether you are a Chief Marketing Officer in an international organization or a CRM manager in a direct-to-consumer (D2C) startup, your primary goal is customer acquisition. You want to get prospects to the buying point as quickly as possible and at the lowest cost. To get your eCommerce brand to…

eCommerce Marketers need to be strongly focused on their customer conversion rates, and how to optimize their eCommerce website’s conversion funnel in order to maximize those rates and increase revenue streams. The following information highlights some key optimization factors, and how to provide an effective boost to your sales and…